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Officeworks MD: “Product trends are constantly evolving”

Inside Retail

Inked in history Initially, Officeworks was a cash-and-carry solution for customers, and in 2009, the retailer launched its first ‘proper’ website. Today, Officeworks’ product offering has expanded beyond office supplies to include education resources, art, furniture and technology.

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Retailers, are you ready for it? Swift’s Eras tour a gold rush of economic karma

Inside Retail

Another business embracing the moment is Australian hardware retailer Bunnings, which has been on the social media beat, with its Frank Green cup car cupholder solution that went viral.

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How Chinese brands are winning the Olympic marketing games

Inside Retail

Anta, the Chinese sports equipment multinational, which is the world’s largest sports equipment company by revenue, has been a partner of the Chinese Olympic Committee and has helped Chinese Olympic athletes reach the podium 293 times since 2009. Meanwhile, back in their home market, Chagee uses Olympians to advertise.

Marketing 130
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G’day USA: What’s driving the wave of Aussie brands taking on American retail

Inside Retail

Melissa Minkow, a director of the retail strategy at CI&T, noted that shoppers have become much more familiar with overseas brands due to the nature of social media and content consumption today. “A lot of brands will research the US market and conclude that there is something new and different they can bring.”

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How O2O is helping Uniqlo grow in the ultra-competitive Singaporean market

Inside Retail

Over the last 13 years, Japanese fashion brand Uniqlo has established a foothold of 26 stores in the ultra-competitive Singaporean market, and it is looking to grow even further with the opening of four new stores in the next six months and the continued expansion of its online to offline (O2O) strategy. The Singapore marketplace.

Marketing 130
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The best career advice I ever received: Fanny Moizant, Vestiaire Collective

Inside Retail

From the early challenges of breaking into a highly competitive market to the strategies that have helped Vestiaire Collective thrive amidst a global pandemic, Moizant shares insights for aspiring entrepreneurs and industry leaders alike. Inside Retail: Tell me about your career journey. FM: Every day has a different kind of agenda.

Fashion 130
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Beyond Starbucks: Three specialty coffee retailers taking Australia by storm

Inside Retail

Market Lane Market Lane, an independent specialty coffee brand founded in 2009, has grown steadily over the years, expanding from its first shop and roastery at the Prahran Market to eight coffee shops in Melbourne, a bustling online shop, and a roastery in Brunswick East. Axil Coffee Roasters Axil. Image supplied.

Marketing 130