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How designer label Dion Lee is positioning itself for global expansion

Inside Retail

Dion Lee is a luxury brand established back in 2009 by its namesake designer in Sydney, Australia. The founder and creative director hit the runway straight out of fashion school showcasing his first collection in a Kings Cross car park at Australian Fashion Week in 2009.

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G’day USA: What’s driving the wave of Aussie brands taking on American retail

Inside Retail

They join a host of Aussie-born apparel and lifestyle brands, including July, Princess Polly, Culture Kings, Bared Footwear, Papinelle and Frankie4, that have been expanding their omnichannel presence in the American retail landscape over the past few years. However, it hasn’t been all smooth sailing, especially in recent years.