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In essence attempting to mimic its archrival Target which was, with smaller store footprints, trendier product assortments and cleaner merchandising, generating higher average gross profits than Walmart, and most importantly, attracting a higher-income shopper. Throughout 2009 and 2010 Project Impact rolled out across 600 U.S.
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It’s a great example of cast iron architecture, which – coupled with the availability of plate glass – was a keystone to merchandising theater. These innovations were the sparks that led to the inception of the visual merchandising and store design industries. Nobody except a young man named L.
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