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How Vestiaire Collective’s new initiative drives fashion activism

Inside Retail

Launched in Paris in 2009, Vestiaire Collective is an app for luxury pre-loved fashion with an inventory of 3 million items that include 550,000 new listings every month. According to a report from ThredUp this year, the secondhand fashion market is expected to double in the next five years, reaching $77 billion.

Fashion 246
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Officeworks MD: “Product trends are constantly evolving”

Inside Retail

Inked in history Initially, Officeworks was a cash-and-carry solution for customers, and in 2009, the retailer launched its first ‘proper’ website. B2B market In 2024, Officeworks has a well-established presence in the business-to-business (B2B) market. “We

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How Chinese brands are winning the Olympic marketing games

Inside Retail

Anta, the Chinese sports equipment multinational, which is the world’s largest sports equipment company by revenue, has been a partner of the Chinese Olympic Committee and has helped Chinese Olympic athletes reach the podium 293 times since 2009. Meanwhile, back in their home market, Chagee uses Olympians to advertise.

Marketing 130
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Meet Gen Alpha, the kids and tweens already influencing purchase decisions

Inside Retail

At the time, the focus was on Generation Z, those born between 1995 and 2009. The last decade has seen the consumer landscape shift from mass market to personalisation and customisation, from a life of bricks-and-mortar shopping to online goods. Yet, a new generation was about to begin.

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Retailers, are you ready for it? Swift’s Eras tour a gold rush of economic karma

Inside Retail

Another business embracing the moment is Australian hardware retailer Bunnings, which has been on the social media beat, with its Frank Green cup car cupholder solution that went viral.

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How O2O is helping Uniqlo grow in the ultra-competitive Singaporean market

Inside Retail

Over the last 13 years, Japanese fashion brand Uniqlo has established a foothold of 26 stores in the ultra-competitive Singaporean market, and it is looking to grow even further with the opening of four new stores in the next six months and the continued expansion of its online to offline (O2O) strategy. The Singapore marketplace.

Marketing 130
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G’day USA: What’s driving the wave of Aussie brands taking on American retail

Inside Retail

Any brand entering the hyper-competitive US retail market has its work cut out for it, especially those that don’t have a home-court advantage. So why are so many Australian brands expanding in this market, and what precautions do they need to take to thrive in this competitive retail landscape?