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Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets. “We

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“Deep product placement”: The implications of the Nike-Netflix partnership

Inside Retail

She told Inside Retail that the NTC app, which launched back in 2009, was based on making exercise accessible to all. The last few years forced many consumers to do new things from home like ordering groceries online, or attending virtual events. This is already happening,” she said. “In

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‘An exciting way to test a new market’: More fashion brands turn to rental

Inside Retail

Australian online clothing rental company GlamCorner is adapting its offering as more brands look to launch their own branded rental service amidst major changes in consumer behaviour. This resonates with younger consumers in particular. There’s a huge opportunity for GlamCorner to be a part of that and help them do that.”.

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Officeworks MD: “Product trends are constantly evolving”

Inside Retail

Inked in history Initially, Officeworks was a cash-and-carry solution for customers, and in 2009, the retailer launched its first ‘proper’ website. Another way Officeworks’ connects with consumers beyond the transacion is through its website.

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“Doing nothing wasn’t an option”: M.J. Bale CEO Matt Jensen

Inside Retail

Bale in 2009, some of the challenges you faced from the outset, and how you got the business off the ground during those early stages? Matt Jensen: It was a difficult market environment when we launched back in September 2009, given it was the back end of the GFC. But I can’t remember it being too challenging. In terms of the M.J.

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How H&M, Nike and Kering are taking action on climate change

Inside Retail

Schneider said consumers used to just buy or wear whatever designers created, but those days are over, and now, they’re asking for more transparency from companies and for a sustainability platform. The manufacturing firm has been focused on its environmental impact for years and created its first sustainability report in 2009. “We

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A retail expert weighs in on Alibaba and JD.com’s approach to Singles Day

Inside Retail

While Alibaba seeks to offset declining consumer confidence with a wide array of 80 million discounted products and price reductions of up to 15 per cent, JD.com has chosen to break away from traditional pre-sales, offering genuine low prices on over 800 million products right from the get-go. event from 23 October through 11 November.

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