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Beer Cartel invites consumers to buy up shares in the business

Inside Retail

The funds raised through Birchal will be used to improve the website, logistics and marketing. From a marketing point of view, it’s about making more people aware of us. Beer Cartel launched its beer subscription service back in 2009 and it now accounts for about 80 per cent of the online business, according to Kelsey.

Consumer 231
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‘An exciting way to test a new market’: More fashion brands turn to rental

Inside Retail

Australian online clothing rental company GlamCorner is adapting its offering as more brands look to launch their own branded rental service amidst major changes in consumer behaviour. According to Future Market Insights, the global online clothing rental market is currently worth US$1.9 The ‘Attenborough’ effect.

Fashion 246
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Officeworks MD: “Product trends are constantly evolving”

Inside Retail

Inked in history Initially, Officeworks was a cash-and-carry solution for customers, and in 2009, the retailer launched its first ‘proper’ website. Another way Officeworks’ connects with consumers beyond the transacion is through its website.

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Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets.

Contrast 251
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How Vestiaire Collective’s new initiative drives fashion activism

Inside Retail

Launched in Paris in 2009, Vestiaire Collective is an app for luxury pre-loved fashion with an inventory of 3 million items that include 550,000 new listings every month. According to a report from ThredUp this year, the secondhand fashion market is expected to double in the next five years, reaching $77 billion.

Fashion 246
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How Chinese brands are winning the Olympic marketing games

Inside Retail

Anta, the Chinese sports equipment multinational, which is the world’s largest sports equipment company by revenue, has been a partner of the Chinese Olympic Committee and has helped Chinese Olympic athletes reach the podium 293 times since 2009. Meanwhile, back in their home market, Chagee uses Olympians to advertise.

Marketing 130
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How O2O is helping Uniqlo grow in the ultra-competitive Singaporean market

Inside Retail

Over the last 13 years, Japanese fashion brand Uniqlo has established a foothold of 26 stores in the ultra-competitive Singaporean market, and it is looking to grow even further with the opening of four new stores in the next six months and the continued expansion of its online to offline (O2O) strategy. The Singapore marketplace.

Marketing 130