G’day USA: What’s driving the wave of Aussie brands taking on American retail
Inside Retail
OCTOBER 1, 2024
Melissa Minkow, a director of the retail strategy at CI&T, noted that shoppers have become much more familiar with overseas brands due to the nature of social media and content consumption today. “Australian retailers can add some fresh perspectives to the market in terms of designs and styles,” Saunders stated. “A
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