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How Maison Francis Kurkdjian built a brand around the Picasso of fragrance

Inside Retail

Born of a collaboration in 2009 between Marc Chaya and perfumer Francis Kurkdjian, Maison Francis Kurkdjian has become a major player in the luxe fragrance industry, and is sold across more than 700 locations worldwide. You have created all these perfumes that everyone wears, yet no one knows who you are.’

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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

The evolution of pop-up stores took another significant turn in 2009 when the concept expanded beyond retail to encompass industries such as food and beverage, capitalising on the principles of ephemerality and exclusivity.

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