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How Chinese brands are winning the Olympic marketing games

Inside Retail

Anta, the Chinese sports equipment multinational, which is the world’s largest sports equipment company by revenue, has been a partner of the Chinese Olympic Committee and has helped Chinese Olympic athletes reach the podium 293 times since 2009. Meanwhile, back in their home market, Chagee uses Olympians to advertise.

Marketing 130
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Why Do Some Kickstarter Campaigns Succeed and Others Fail

Retail Bound

Founded in 2009, the crowdfunding platform has launched over 500,000 projects and received pledges worth around $5 billion. The Launchpad Agency explains the importance of a Kickstarter advertising strategy and tells ways to promote a campaign. It is due to price and advertising. It needs to be presented well.

Other 52
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Influencer-Inspired Packaging Trends 2023

CRP

This is why the demand for unique and innovative digital marketing strategies has increased. Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Arielle Charnas launched her Something Navy collection in 2009.

Gifts 52
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From Cobblestones to Cyberspace: VMSD Celebrates Its 125th Year of Service to the Retail Industry

VMS

cities,” says Steve Kaufman, former Editor-in-Chief of VMSD from 1998 until 2009. Right, Left: An advertisement for decor references the return of American soldiers from WWI (left). At the end of WWI, Merchants Record and Show Window ran an advertisement by Doty & Scrimgeour Sales Co. SELL THEM THEIR DREAMS. Marquand and F.

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US targets Google’s online ad business monopoly in lawsuit

Inside Retail

The US Justice Department accused Alphabet’s Google on Tuesday of abusing its dominance in digital advertising, threatening to dismantle a key business at the heart of one of Silicon Valley’s most successful internet companies. Google shares were down 1.9 per cent on Tuesday. That business was about $31.7 billion in 2021 or 12.3