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FTC Updates Endorsement Guides: Highlights Online Reviews, Social Media Tags, and Clear Disclosures

Hunton Andrews Kurth

The new Guides were approved by a unanimous vote and make a significant number of updates to the 2009 version. Based on public comments, the Commission added a sentence to Example 12 stating that fake positive reviews used to promote a product are “endorsements.”

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Why Do Some Kickstarter Campaigns Succeed and Others Fail

Retail Bound

Founded in 2009, the crowdfunding platform has launched over 500,000 projects and received pledges worth around $5 billion. The Launchpad Agency explains the importance of a Kickstarter advertising strategy and tells ways to promote a campaign. It is due to price and advertising. It needs to be presented well.

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Influencer-Inspired Packaging Trends 2023

CRP

Consumers have understandably grown skeptical about brands indulging in self-promotion. Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Arielle Charnas launched her Something Navy collection in 2009.

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From Cobblestones to Cyberspace: VMSD Celebrates Its 125th Year of Service to the Retail Industry

VMS

cities,” says Steve Kaufman, former Editor-in-Chief of VMSD from 1998 until 2009. Right, Left: An advertisement for decor references the return of American soldiers from WWI (left). At the end of WWI, Merchants Record and Show Window ran an advertisement by Doty & Scrimgeour Sales Co. SELL THEM THEIR DREAMS. Marquand and F.