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Aldi faces $10m underpayment bill after court ruling

Inside Retail

“Unlike the way the multinational likes to present itself in its advertisements, it turns out Aldi is not good and not different. The court is yet to determine the penalty payable by the retailer for breaching the Fair Work Act 2009. Multinational companies operating in Australia can’t set their own rules.”.

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Meet Gen Alpha, the kids and tweens already influencing purchase decisions

Inside Retail

At the time, the focus was on Generation Z, those born between 1995 and 2009. A generation of active co-creators The future of retail in the context of Generation Alpha is marked by a significant shift in advertising and consumer behaviour. Yet, a new generation was about to begin.

Insiders

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FTC Votes to Issue Revised Endorsement Guides for Public Comment

Hunton Andrews Kurth

The FTC voted today to issue revised proposed Guides Concerning the Use of Endorsements and Testimonials in Advertising, aka, the “Endorsement Guides.” The FTC’s proposal would make a number of significant changes to the longstanding and well-read Guides, which were last reviewed in 2009.

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How Chinese brands are winning the Olympic marketing games

Inside Retail

Anta, the Chinese sports equipment multinational, which is the world’s largest sports equipment company by revenue, has been a partner of the Chinese Olympic Committee and has helped Chinese Olympic athletes reach the podium 293 times since 2009. Meanwhile, back in their home market, Chagee uses Olympians to advertise.

Marketing 130
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FTC Updates Endorsement Guides: Highlights Online Reviews, Social Media Tags, and Clear Disclosures

Hunton Andrews Kurth

The new Guides were approved by a unanimous vote and make a significant number of updates to the 2009 version. Practices that would not ordinarily be questioned in advertisements addressed to adults might be questioned in such cases. These guidelines come after the FTC initially voted to publish revised guidelines in May 2022.

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Remembering Ken Garland: “A man you quickly run out of words to describe”

Design Week

In 1962, he started his own studio, Ken Garland & Associates , which ran until 2009. “Those who worked with me between 1962 and 2009 have always been designers designing – no secretaries, no typists, no donkey-workers,” he added. It was here that he studied alongside Alan Fletcher, Derek Birdsall and Colin Forbes.

Art 101
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Why Do Some Kickstarter Campaigns Succeed and Others Fail

Retail Bound

Founded in 2009, the crowdfunding platform has launched over 500,000 projects and received pledges worth around $5 billion. The Launchpad Agency explains the importance of a Kickstarter advertising strategy and tells ways to promote a campaign. It is due to price and advertising. It needs to be presented well.

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