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How MCoBeauty’s Shelley Sullivan built a $1b brand and redefined masstige beauty

Inside Retail

Beauty business Following the acquisition, MCoBeauty will sit within DBGs VidaCorp portfolio, which also includes Nude By Nature, founded in 2008, and Makeup Cartel, founded in 2013. Lauren Kelly, Interbrand, strategy director told Inside Retail that a key part of MCoBeautys stems from the fact that it was born out of ModelCo.

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Runway launches Vhernier, bringing Milanese elegance to Vietnam 

Inside Retail

Located in the heart of Ho Chi Minh City, the Vhernier retail space inside Runway Rex Hotel faces the famous Nguyen Hue Street, neighbouring luxury houses including Burberry and Chanel. Established in 2008, Runway Vietnam offers luxury clothing, accessories, handbags, jewelry, and interior designs.

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“The best can always be better”: Ghd Australia’s MD on customer satisfaction

Inside Retail

Since 2001, Ghd Australia has continuously innovated in the haircare space. In 2008, the British company brought its innovation team in-house to remain at the forefront of the highly competitive industry. IR : How has Ghd’s marketing strategy adapted to the changing landscape of retail and consumer behaviour?

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“Different journeys”: An inside look at Replay Jeans and Superdry

Inside Retail

It’s been in the market since 2008, and is well established. On a global level, the brand’s marketing strategy is tied to its collaborations with teams, individuals, and sports events. Replay is very active in the sports space, which is how they position their brand. I’ll start with Superdry. AD : Absolutely. AD: Absolutely.

Strategy 246
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How a modern store concept is helping Desigual reach new customers in Asia

Inside Retail

Spanish fashion retailer Desigual recently opened a new store in Singapore and unveiled an aspirational expansion strategy in Asia that will see it open 60 bricks-and-mortar stores in China and tap into key opinion leaders in the region to reach new customers. Balazs Krizsanyik, general manager of Desigual in Asia. The Singapore marketplace.

Concept 246
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EuroShop 2023 Preview

Retail Focus

These topics will be explored on the 100,000 m² net exhibition space in 16 exhibition halls, giving retailers and industry professionals the opportunity to learn about the latest trends and future-oriented solutions. Retail Marketing, which encompasses both traditional and digital marketing strategies, will be featured in Halls 3 & 4.

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Revolve SVP’s playbook for going global and the importance of localisation

Inside Retail

Online fashion retailer Revolve recently entered the omnichannel space with its first-ever permanent physical retail location in the heart of downtown Aspen, Colorado. Here, Li speaks to how Revolove’s global growth is driven by localisation strategies that deliver the best service to its customers within each region.

Marketing 246