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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Founded in 2008, Shein (originally SheInside) started out as a wedding dress business. Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation.

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Balenciaga designer, CEO apologise for ad campaign

Inside Retail

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children.

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Three trends shaping the luxury retails sector in 2025

Inside Retail

Social commerce Zheng commented on how luxury brands and retailers are increasingly using social media platforms such as Facebook, Instagram, Pinterest and TikTok to advertise and promote their products, leveraging targeted ads and sponsored posts to generate consumer interest in their offerings. billion market in 2023.

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“We’re on step one out of 10”: Kmart Group MD Ian Bailey on taking Anko global

Inside Retail

It’s a huge opportunity and a long time coming for Kmart Group managing director Ian Bailey, who was chief operating officer (COO) of Kmart during the turnaround in 2008 and took over from then-CEO Guy Russo in 2016. They actually started to push the brand through social media in those markets. That’s something we’re working on.

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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Most ultra-fast fashion brands emerged in the late 2010s following the most well known, Shein, founded in 2008. The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. Unfortunately in reality the industry is getting worse, not better. How is this even possible?

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Why Brava Lingerie is calling on customers to help in Afghanistan crisis

Inside Retail

Victoria-based Brava Lingerie is using its voice on social media to raise awareness about the work of AusGhan Aid, a charity that supports remote communities in Afghanistan. He established AusGhan Aid in 2008 to support the people of his village close to Mazar-e-Sharif, the fourth-largest city of Afghanistan. .

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How a modern store concept is helping Desigual reach new customers in Asia

Inside Retail

When it comes to Singapore, the brand landed in the island republic back in 2008, and later expanded to different markets. When it comes to social media, social commerce and key opinion leaders, a humble and open approach is crucial. Balazs Krizsanyik, general manager of Desigual in Asia. The Singapore marketplace.

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