Owndays’ Group CEO on the Japanese eyewear label’s rebrand after 16 years
Inside Retail
JULY 24, 2024
The rebranding initiative, which was the first since 2008, includes a new logo and tagline, encouraging consumers to “Own ‘your’ Days”. The CEO said the logo conveys the notion that it is the individuals wearing Owndays’ eyewear that add colours to the space it has created. “We To me, there are no shortcuts to success.
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