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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

National pride and unity The Olympics are famous for evoking strong feelings of national pride. The ceremonies are a celebration of cultural identity, and they foster a collective sense of belonging and unity among citizens. The collective joy and pride Americans felt during that moment reinforced a sense of unity and shared identity.

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Norm Architects balances "richness and restraint" in refresh of Alsterhaus' menswear department

Dezeen

The practice was keen to create a "unity of different universes" across the men's section that would offer customers a richer experience than shopping online – but also wanted the architecture and material palette of the space to look inherently "pure".

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