Remove 2008 Remove Marketing Remove Social Media
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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Founded in 2008, Shein (originally SheInside) started out as a wedding dress business. And thanks to the data-driven business model, pushed by founder and CEO Chris Xu , previously a successful SEO consultant, Shein has continued to grow its overseas market presence. Social media sensation.

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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Most ultra-fast fashion brands emerged in the late 2010s following the most well known, Shein, founded in 2008. The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. Unfortunately in reality the industry is getting worse, not better.

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How a modern store concept is helping Desigual reach new customers in Asia

Inside Retail

The past year has been all about pushing forward innovation, fostering growth in existing and potential new markets, reaching a new generation of customers, and strengthening Desigual’s inclusive brand identity. When it comes to Singapore, the brand landed in the island republic back in 2008, and later expanded to different markets.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

Take the 2008 Beijing Olympics, for example, where Usain Bolt’s electrifying performances in the 100m and 200m sprints captivated the world. These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Let’s break some of them down and look at a few examples more closely.

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Why Brava Lingerie is calling on customers to help in Afghanistan crisis

Inside Retail

Victoria-based Brava Lingerie is using its voice on social media to raise awareness about the work of AusGhan Aid, a charity that supports remote communities in Afghanistan. He established AusGhan Aid in 2008 to support the people of his village close to Mazar-e-Sharif, the fourth-largest city of Afghanistan. .

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Reinvest and innovate: Key takeaways following Fenton & Fenton collapse

Inside Retail

In a cost-conscious market, the challenge for Fenton & Fenton was to keep reinvesting and innovating its product to entice buyers during a period where [its product range] wasn’t considered necessary or critical,” Walker said. There’s a purchase cycle store here. He pointed to Bunnings online marketplace as an example of this.

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Andrea Lisbona’s desire to innovate an industry with Touchland

Inside Retail

Kicking things off with a Kickstarter campaign Like many indie brands on the market today, a large source of funding was found via Kickstarter, a public funding platform for creative and entrepreneurial projects. Lisbona partially credits the company’s popularity on the video-focused social media platform to its success in the market today.