Inside Retail

SEPTEMBER 13, 2021

Founded in 2008, Shein (originally SheInside) started out as a wedding dress business. Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation.

Social Media 242

Social Media Fashion Marketing Strategy 242

Inside Retail

AUGUST 22, 2024

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event. This might be stating the obvious but it works.

Unity 260

Unity Engagement Social Media Apparel 260

Inside Retail

APRIL 28, 2023

Federal court judge Brigitte Markovic ruled that Katy Perry’s company Kitty Purry partially infringed the trademark of Katie Taylor’s business, which sells mostly clothes online, by promoting the singer’s products through posts on social media, a court filing out on Thursday showed.

Fashion 130

Fashion Design Social Media Promotion 130

Inside Retail

MARCH 19, 2024

Most ultra-fast fashion brands emerged in the late 2010s following the most well known, Shein, founded in 2008. The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. Unfortunately in reality the industry is getting worse, not better. How is this even possible?

Fashion 246

Fashion Social Media Consumer Marketing 246

Inside Retail

AUGUST 15, 2023

It does so by engaging with everyone who comes into its orbit: from the coffee growers and communities the brand works within producing countries, to its team members, customers and the planet. It does so through a variety of methods, including the use of its website, social media, product packaging and custom-made postcards.

Marketing 130

Marketing Engagement Location Shopping 130

VMS

JULY 7, 2021

Heads Up For Tails, founded by Rashi Narang in 2008, started with her passion for dogs, pets and her vision to be “India’s exclusive luxury brand for ‘pawsh’ and fun doggie couture.” Online, the brand has built a community of roughly 500,000 followers and engages with them through value-added content on social media.

Social Media 95

Social Media Visual Merchandising Line Accessories 95

Trade Show Booth Companies - Trade Group

JANUARY 17, 2023

August 2008: Pokémon World Championships first held. In the age of social media, experiences are rising in demand since they can be shared online for all to see. And, as mentioned earlier, this is a story people not only watch but are a part of and are engaged in. December 2004: Pokémon Dash Released for Nintendo DS.

Social Media 98

Social Media Marketing Color Merchandising 98