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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event.

Unity 260
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Amid Rising Prices, Demand for Fair Prices is Rising Too

Retail Focus

Other sectors were hit as well, with OECD nations reporting April prices across the board surged in April 2021 at the highest pace since 2008. . Fortunately, today’s price and promotion science support successfully balancing those competing priorities.

Strategy 246
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Katy Perry loses trademark fight with Australian fashion designer

Inside Retail

Federal court judge Brigitte Markovic ruled that Katy Perry’s company Kitty Purry partially infringed the trademark of Katie Taylor’s business, which sells mostly clothes online, by promoting the singer’s products through posts on social media, a court filing out on Thursday showed.

Fashion 130
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Retailers can’t afford to discount the customer experience this December

Inside Retail

Confirming the cost-of-living impact on retail spending attitudes this year, the latest Westpac Bank consumer confidence monitor shows Australians are as pessimistic currently as they were at the height of the Covid-19 pandemic and the global financial crisis of 2008. Short-term gain for long-term pain?

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Designers sought for £60,000 project to “green” Exhibition Road

Design Week

In 2008, the road was closed to traffic for the first time in its history to host a series of public events focused on the improvement of the public realm. The V&A is looking for a green installation which “engages all” in how regenerative design and biodiversity can have a meaningful impact on the public realm.

Design 134
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Fast fashion firms prepare for EU crackdown on waste mountain

Inside Retail

Lind said she had been engaging with Adidas, Hugo Boss, and Inditex about the need for those companies to increase their use of recycled textiles, and for the apparel industry as a whole to increase textile recycling. In France this system has already been in place since 2008 under an organisation called Refashion.

Fashion 245
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How Viktoria & Woods proves quality never goes out of style

Inside Retail

In 2008, the brand debuted its first blazer and since then, its identity has become synonymous with soft suiting and “anything I felt was essential in a woman’s wardrobe. Mind you, there weren’t that many [Australian labels] at the time, funnily enough. The second I opened up that case, every single buyer straight away got it,” she said.

Boutique 263