Owndays’ Group CEO on the Japanese eyewear label’s rebrand after 16 years
Inside Retail
JULY 24, 2024
The rebranding initiative, which was the first since 2008, includes a new logo and tagline, encouraging consumers to “Own ‘your’ Days”. We hope to empower and better engage customers throughout their retail journey instead of just offering a one-way service,” he added. Owndays posted a 20-fold increase in sales in the past 16 years. “To
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