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Shopify research provides new insights on building brands consumers love

Inside Retail

For medium-to-large retailers, it’s mission-critical to understand the dynamics between consumers and the brands they love. It’s only when retailers can successfully align their value propositions with the desires and preferences of their core consumer base that they can forge deeper connections with customers and foster true brand loyalty.

Consumer 246
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“The best can always be better”: Ghd Australia’s MD on customer satisfaction

Inside Retail

In 2008, the British company brought its innovation team in-house to remain at the forefront of the highly competitive industry. Inside Retail: How does Ghd’s commitment to innovation and developing new technologies contribute to your overall business strategy? Ludovic Dellazzeri: It is both paramount and symbiotic.

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Owndays’ Group CEO on the Japanese eyewear label’s rebrand after 16 years 

Inside Retail

The rebranding initiative, which was the first since 2008, includes a new logo and tagline, encouraging consumers to “Own ‘your’ Days”. It is crucial to consistently provide services that resonate with customers and to devise strategies with a mid-to-long-term perspective in mind,” he concluded.

Strategy 147
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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Brands that embraced digital strategies generated increased engagement and sales.

Unity 260
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“Different journeys”: An inside look at Replay Jeans and Superdry

Inside Retail

It’s been in the market since 2008, and is well established. Superdry is known for its outerwear and winter jackets in particular, and it continues to resonate with the Australian and New Zealand consumer from a wholesale and retail point of view. I’ll start with Superdry. The brand is going from strength to strength. AD : Absolutely.

Strategy 246
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How a modern store concept is helping Desigual reach new customers in Asia

Inside Retail

Spanish fashion retailer Desigual recently opened a new store in Singapore and unveiled an aspirational expansion strategy in Asia that will see it open 60 bricks-and-mortar stores in China and tap into key opinion leaders in the region to reach new customers. Consumers have a particular way of consuming and doing business,” he noted.

Concept 246
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Starbucks Australia pursues plastic-free future with new cup and start-up

Inside Retail

After initially launching here in 2000, it withdrew from the market in 2008, before relaunching that same year under the ownership of the Withers Group. Starbucks Australia confirmed a new way to consume take-away coffee will be created and introduced for Australians in 2024.

Harmony 260