How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z
Inside Retail
SEPTEMBER 13, 2021
Founded in 2008, Shein (originally SheInside) started out as a wedding dress business. Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation.
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