Remove 2008 Remove Consumer Remove Social Media
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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Founded in 2008, Shein (originally SheInside) started out as a wedding dress business. Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation.

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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

The amount of natural resources consumed and waste produced is snowballing. And let’s not forget the power of consumers. Most ultra-fast fashion brands emerged in the late 2010s following the most well known, Shein, founded in 2008. We’re on a downward spiral, from fast fashion to ultra-fast fashion. Cheap clothing at what cost?

Fashion 246
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Andrea Lisbona’s desire to innovate an industry with Touchland

Inside Retail

Consumers were excited about a product that combined practicality with a sense of self-care and a highly enjoyableaesthetic, which was exactly Lisbona’s intention. Lisbona partially credits the company’s popularity on the video-focused social media platform to its success in the market today.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.

Unity 260
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Reinvest and innovate: Key takeaways following Fenton & Fenton collapse

Inside Retail

This collapse follows the demise of Australian furniture brand Brosa late last year – which cited declining sales and cash flow pressures – as well as heightened challenges faced by small-to-medium sized retailers that are struggling to cope with rising costs, and a slowdown in foot traffic and consumer activity. The jury is out.”

Flow 243
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How a modern store concept is helping Desigual reach new customers in Asia

Inside Retail

The brand’s fifth store in Singapore, which is located in Ion Orchard, features an “enhanced shopping experience” that aims to introduce more consumers to Desigual through a new perspective on the brand. When it comes to Singapore, the brand landed in the island republic back in 2008, and later expanded to different markets.

Concept 246
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Joseph Altuzarra: ‘The definition of luxury has changed’

Inside Retail

The global fashion industry has changed significantly since luxury womenswear designer Joseph Altuzarra launched his namesake brand Altuzarra in 2008. Back then, social media was in its infancy, sustainability was less of a focus, and, of course, no one was talking about luxury loungewear. On breaking out as a young designer.