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“The best can always be better”: Ghd Australia’s MD on customer satisfaction

Inside Retail

In 2008, the British company brought its innovation team in-house to remain at the forefront of the highly competitive industry. To ensure full control from concept to the finished product, our own research and development laboratory in Cambridge, England, was established in 2008.

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Shopify research provides new insights on building brands consumers love

Inside Retail

For medium-to-large retailers, it’s mission-critical to understand the dynamics between consumers and the brands they love. It’s only when retailers can successfully align their value propositions with the desires and preferences of their core consumer base that they can forge deeper connections with customers and foster true brand loyalty.

Consumer 246
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The working class: Why the casualisation of suiting is here to stay

Inside Retail

Suiting was once reserved for men’s formal attire and workwear but now the fashion industry is following consumer trends and doubling down on business casual. This corporate aesthetic that is bleeding into consumers’ everyday wear signals more than just a style fad.

Fashion 240
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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.

Unity 260
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Why the founder of Culture Kings wants retailers to sell with emotion and magic

Inside Retail

Culture Kings is an Australian retail phenomenon, what started as a Carrara market stall in 2008 evolved into an international retailer being listed on the stock exchange with a $600 million valuation. Create the brand, the emotion, the resonance, break [consumers] patterns so they remember you,” concluded Beard.

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No longer a “hot new thing”: Why AR shopping is here to stay

Inside Retail

However, beauty brands and other companies in various retail sectors have been integrating AR technology into the consumer shopping experience since well before 2020. The first commercial use of AR is believed to have occurred in 2008. Developed by German agencies in Munich, it involved a print ad featuring an AR model of a BMW Mini.

Shopping 245
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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). Founded in 2012, lingerie label Neiwai (meaning ‘inside and outside’) is another direct-to-consumer label that began online.

Consumer 130