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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

National pride and unity The Olympics are famous for evoking strong feelings of national pride. The ceremonies are a celebration of cultural identity, and they foster a collective sense of belonging and unity among citizens. The collective joy and pride Americans felt during that moment reinforced a sense of unity and shared identity.

Unity 260
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Norm Architects balances "richness and restraint" in refresh of Alsterhaus' menswear department

Dezeen

Spanning 24,000 square metres, the department store offers a mix of fashion, accessories, beauty products and homeware. Garments hang from rectangular black-metal frames that descend from the ceiling, while smaller accessories like shoes or lifestyle items are presented on bespoke steel or dark-wood shelving units.

Balance 69