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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

AUGUST 22, 2024

National pride and unity The Olympics are famous for evoking strong feelings of national pride. The ceremonies are a celebration of cultural identity, and they foster a collective sense of belonging and unity among citizens. The collective joy and pride Americans felt during that moment reinforced a sense of unity and shared identity.

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Unity Engagement Social Media Apparel 260
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Norm Architects balances "richness and restraint" in refresh of Alsterhaus' menswear department

Dezeen

SEPTEMBER 2, 2020

Spanning 24,000 square metres, the department store offers a mix of fashion, accessories, beauty products and homeware. Garments hang from rectangular black-metal frames that descend from the ceiling, while smaller accessories like shoes or lifestyle items are presented on bespoke steel or dark-wood shelving units.

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Balance Department Stores Unity Accessories 66
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