Inside Retail

SEPTEMBER 13, 2021

Founded in 2008, Shein (originally SheInside) started out as a wedding dress business. Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices.

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Social Media Fashion Marketing Strategy 242

Retail Focus

JULY 7, 2021

Established in 2008 by Nigel Coughlan and Steve Adamson, COW describes itself as an ‘innovative hub of artists, musicians, and designers’, pushing boundaries and driving trends through sustainability.

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Boutique Curate Concept Gifts 147

Inside Retail

JULY 24, 2024

The rebranding initiative, which was the first since 2008, includes a new logo and tagline, encouraging consumers to “Own ‘your’ Days”. It is crucial to consistently provide services that resonate with customers and to devise strategies with a mid-to-long-term perspective in mind,” he concluded.

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Strategy Concept Perspective Tailored 147

Inside Retail

JULY 29, 2024

Here, chief executive officer Mash revealed a few secrets about Dagne Dover’s origin story, the brand’s strategy for success and the importance of cultivating a tight and highly capable team. I learned a lot about managing those businesses through the unpredictable and challenging global financial crisis of 2008.

Strategy 130

Strategy Management Perspective Interior 130

Inside Retail

DECEMBER 5, 2024

GM: The global financial crisis in 2007/2008 – for anyone in commercial leadership roles this was an immensely challenging time. Given Salomon is now in its own retail launch and expansion phase this has become a key priority for me within my current role. IR : What challenges have you faced in your career and how have you dealt with them?

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Sporting Goods Expansion Outdoor Merchandising 130

Inside Retail

OCTOBER 25, 2022

In 2008, they actually went into administration. What’s the overarching strategy behind that? Our overall strategy is to build a global brand, so we want to be in gateway cities around the world. They were a victim of their own success. A group called Bleach stepped in and picked up their debt and ran the business until 2014.

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Fashion Flow Location Planning 243

Inside Retail

MAY 21, 2024

In 2008, the brand debuted its first blazer and since then, its identity has become synonymous with soft suiting and “anything I felt was essential in a woman’s wardrobe. Mind you, there weren’t that many [Australian labels] at the time, funnily enough. The second I opened up that case, every single buyer straight away got it,” she said.

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Boutique Fashion Expansion Department Stores 263

Inside Retail

APRIL 5, 2021

Simon and Tahnee Beard founded Culture Kings in 2008 with the aim of becoming the Net-A-Porter or Farfetch of streetwear. After selling a stake in the business last week to a.k.a. Brands, an online retail platform backed by renowned investment firm Summit Partners, they appear closer than ever to achieving that goal.

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Fashion Curate Light Other 130

Inside Retail

APRIL 28, 2021

In 2008, he launched a fashion e-commerce site – She Inside – as a way to target consumers who were tired of waiting in lines in stores or unable to find their specific size. Shein’s inclusive strategy makes a lot of sense. Shein was founded by American-born Chinese entrepreneur Chris Xu, who remains as CEO.

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Fashion Social Media Target Market Consumer 162

Inside Retail

AUGUST 15, 2023

Recognising customer demand for quality homemade coffee, Axil has also diversified its growth strategy. Originally known as The Brunswick East Project in 2008, Padre Coffee has expanded to NSW and Queensland, solidifying its presence in the Australian specialty coffee scene. Padre Coffee Padre Coffee. Image supplied.

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Inside Retail

AUGUST 16, 2021

Once popular in the 90s through to the 2008 Beijing Olympics, the brand was quickly cannibalised by Nike and Adidas, and eclipsed by other local competitors. While this seemed like an easy and sure-fire strategy, such linkages no longer appeal to millennials today.

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Consumer Beauty and Health Fashion Marketing 130

Inside Retail

JULY 2, 2024

Here, Li speaks to how Revolove’s global growth is driven by localisation strategies that deliver the best service to its customers within each region. In 2008 and 2009 we had a lot of customers from around the world knocking on our door wanting to purchase from us, however, we didn’t ship to [every] country.

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Marketing Strategy Merchandising Location 246

Inside Retail

APRIL 4, 2023

IR: Can you discuss the split between e-commerce and physical retail sales, and whether there are distinct strategies in place for each channel? LR: We don’t view online and offline as disparate strategies. The game allows users to play on team-branded courts and adorn their avatars with official digital apparel and accessories.

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Merchandising Apparel Promotion Location 130

Inside Retail

AUGUST 20, 2024

Once considered a lost cause, the business has gone from strength to strength since embracing a ‘lowest price’ strategy following its acquisition by Wesfarmers in 2007. We have gone in as the brand that sits underneath Zellers, so the go-to-market strategy has been to leverage the Zellers brand.

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Social Media Marketing Department Stores Promotion 147

Inside Retail

NOVEMBER 13, 2024

“This is the first time the personal luxury goods industry has declined since the 2008-09 crisis, with the exception of the pandemic,” Bain partner Federica Levato told Reuters. Growth prospects for the market hinge partly on the strategies brands choose to pursue, including on pricing, she added.

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Contrast Accessories Accessories Consumer 130

Inside Retail

MAY 22, 2023

Among the most famous creations was a diamond-studded Black Diamond Fantasy Miracle Bra in 2008, worn by Adriana Lima. Victoria’s Secret’s new strategy, which clearly aims to empower women and encourage diversity, may well be too little too late, especially compared to steps taken by other brands to embrace inclusivity in recent years.

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Fashion Reimagine Boutique Perspective 130