Remove 2008 Remove Accessories Remove Social Media
article thumbnail

How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Founded in 2008, Shein (originally SheInside) started out as a wedding dress business. Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation.

article thumbnail

Balenciaga designer, CEO apologise for ad campaign

Inside Retail

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children.

Design 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Andrea Lisbona’s desire to innovate an industry with Touchland

Inside Retail

Lisbona partially credits the company’s popularity on the video-focused social media platform to its success in the market today. The brand founder emphasized that “we started building this community around not just selling the beauty experience, but that sort of aspirational lifestyle approach of a brand with fashionable accessories.”

article thumbnail

Katy Perry loses trademark fight with Australian fashion designer

Inside Retail

Federal court judge Brigitte Markovic ruled that Katy Perry’s company Kitty Purry partially infringed the trademark of Katie Taylor’s business, which sells mostly clothes online, by promoting the singer’s products through posts on social media, a court filing out on Thursday showed.

Fashion 130
article thumbnail

Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Most ultra-fast fashion brands emerged in the late 2010s following the most well known, Shein, founded in 2008. The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. Unfortunately in reality the industry is getting worse, not better. How is this even possible?

Fashion 246
article thumbnail

The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

Take the 2008 Beijing Olympics, for example, where Usain Bolt’s electrifying performances in the 100m and 200m sprints captivated the world. Technology and media consumption The way people consume media during the Olympics has evolved over the years also, with a shift towards digital platforms.

Unity 260
article thumbnail

Joseph Altuzarra: ‘The definition of luxury has changed’

Inside Retail

The global fashion industry has changed significantly since luxury womenswear designer Joseph Altuzarra launched his namesake brand Altuzarra in 2008. Back then, social media was in its infancy, sustainability was less of a focus, and, of course, no one was talking about luxury loungewear. On breaking out as a young designer.