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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. Emotional engagement The emotional rollercoaster of victories and defeats creates deep engagement with the event. This might be stating the obvious but it works.

Unity 260
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The working class: Why the casualisation of suiting is here to stay

Inside Retail

Investing in a wardrobe Due to the fashion industry’s significant contribution to the climate crisis, there has been pressure on brands and consumers alike to engage in more sustainable trends.

Fashion 240
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Aje sees the light: Why the Aussie brand is ramping up its global presence

Inside Retail

Those] pop-up boutiques were incredible opportunities to propel interest and engage with a wider community of international shoppers,” Norris said. “As The post Aje sees the light: Why the Aussie brand is ramping up its global presence appeared first on Inside Retail.

Light 246
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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Most ultra-fast fashion brands emerged in the late 2010s following the most well known, Shein, founded in 2008. The critical crackdown Some brands are actively engaged and working towards a more sustainable future. Unfortunately in reality the industry is getting worse, not better.

Fashion 246
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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Founded in 2008, Shein (originally SheInside) started out as a wedding dress business. Tim Hill, co-founder and CEO of social media analytics company Social Status, points to Shein’s use of memes on its Australian Facebook and Instagram which helps drive engagement and organic reach.

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Katy Perry loses trademark fight with Australian fashion designer

Inside Retail

The tussle between the popstar and the Australian fashion designer over the homophonous name began in 2008 when Taylor registered the “Katie Perry” brand in Australia.

Fashion 130
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Owndays’ Group CEO on the Japanese eyewear label’s rebrand after 16 years 

Inside Retail

The rebranding initiative, which was the first since 2008, includes a new logo and tagline, encouraging consumers to “Own ‘your’ Days”. We hope to empower and better engage customers throughout their retail journey instead of just offering a one-way service,” he added.

Strategy 147