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What’s the Guochao trend and what does it mean for global brands in China?

Inside Retail

This policy was established to shift China’s manufacturing-led economy to a more consumption-based economy due to the country’s falling GDP value between 2007 and 2010. Certain Western brands in China simply use Guochao as an excuse for their failure to localise,” said Harriet Sheffer, the APAC marketing and strategy director for Outform.

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How Maison Francis Kurkdjian built a brand around the Picasso of fragrance

Inside Retail

At the time, I was a partner in business advisory at EY and was exploring a path for a more creative and entrepreneurial career, so naturally we started working together and I started supporting him on his strategy and some creative and business ventures during my time off. IR: What is MFK’s physical store strategy?

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Episode 44: Gabriele Chiave

VMS

Gabriele exudes this foundation at Marcel Wanders, where he has worked since 2007. He brings together his background as an architect, artist, educator, author, podcast host and builder to the making of meaningful and empathically-focused, community-centric customer connections at brand experience places around the globe.

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From a cartoon mouse to a global giant: how Walt Disney conquered the world

Inside Retail

Disney has influenced countless other animation studios and artists. The clip of Mickey holding the ship’s wheel and whistling became the company’s logo in 2007, reminding audiences of Steamboat’s enduring importance. He had an uncanny ability to provide pleasure for millions of viewers struggling through the Great Depression.