What’s the Guochao trend and what does it mean for global brands in China?
Inside Retail
AUGUST 9, 2023
This policy was established to shift China’s manufacturing-led economy to a more consumption-based economy due to the country’s falling GDP value between 2007 and 2010. Certain Western brands in China simply use Guochao as an excuse for their failure to localise,” said Harriet Sheffer, the APAC marketing and strategy director for Outform.
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