Playboy owner to 100% acquire racy lingerie brand Honey Birdette
Inside Retail
JUNE 29, 2021
Honey Birdette was first launched in 2006, when its first boutique opened in Brisbane, selling glamorous lingerie and adult toys. PLBY Group CEO Ben Kohn said he is “thrilled by the brand’s potential to become a multi-million-dollar luxury lifestyle franchise”. The transaction is expected to close in the third quarter of 2021.
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