Remove 2006 Remove Consumer Remove Marketing
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How the CEO of Glasshouse Fragrances keeps her 18-year-old brand fresh

Inside Retail

In 2006 Nicole Eckels set out to create a new category that sits at the intersection of beauty and homewares: luxury scented candles. Since its founding, Glasshouse Fragrances has earned a reputation for “forever changing the candle market” with its product offering. “It I don’t follow people [as they grow older],” she stated.

Marketing 246
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Why the effort to shake up Endeavour’s board is rooted in the past

Inside Retail

Wavish had as number of executive roles at Woolworths between 1999 and 2006, including chief financial officer, finance director and head of supermarkets. That timeframe coincided with Corbett’s tenure as CEO and they were a successful team, leveraging the Dan Murphy’s liquor chain acquired by Woolworths in 1998 to national market leader.

Expansion 246
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Bootstrapping a million dollar optical empire: Three blokes, Ebay and a vision

Inside Retail

Direct-to-consumer Smart Buy Glasses Group turned over an eight-figure top-line revenue last financial year and the business is expected to expand on this come July 1. With the global eyewear market revenue projected to reach US$174.06 billion by 2028, the business has a vast growth opportunity.

Flow 262
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How True Religion aims to be the latest Y2K-era brand to make a comeback

Inside Retail

So, what is driving the renewed consumer interest in True Religion today? Inside Retail connected with the CMO to delve into the details of True Religion’s millennial and Gen-Z-geared marketing strategy. The first major turnaround tactic was taking a step back to realise who True Religion’s ideal consumer base is today.

Strategy 130
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Secrets of selling to the 1 per cent

Inside Retail

How do you market to the customer who can get anything they want anytime they want it? The US luxury retail market was worth US$134.6 The term 1-per-center refers to the wealthiest 1 per cent of consumers. In July, luxury retail giant LVMH reported a 1 per cent increase in its second-quarter sales, to US$22.7

Apparel 130
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How Video Making Became A Digital Marketing Trend

RetailMinded

Marketing trends evolve to accommodate consumer needs and behavior. The new kid on the block is video marketing trends, and business owners are scrambling to adapt. On the other side, consumers are concerned about how these innovations impact their leisure time. . Online Digital Video for Marketing. Conclusion.

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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

IR: I know Sheike launched an e-commerce site in 2006. So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets. We all get consumed in the day-to-day of working in the business; the pandemic brought us the ability to slow down and work on the business. They will be our key focus.

Marketing 130