From a cartoon mouse to a global giant: how Walt Disney conquered the world
Inside Retail
OCTOBER 17, 2023
Buyouts and a cultural behemoth In 2006 Disney bought Pixar, in 2009 it bought Marvel and in 2012 it bought Lucasfilm. Since 1986, Disney have tried to keep it out of circulation, although clips can be found online. These acquisitions solidified Disney’s position as the brand leader in the entertainment industry.
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