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Boohoo launches in five Asian markets

Inside Retail

Boohoo’s online platforms in Asia are curated for customers in each market with localised website languages and user-friendly layouts, and services and delivery logistics are also tailored for each market to provide support and to serve the needs of local customers.

Marketing 130
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Forever New signs three-store deal in Kuwait

Inside Retail

Founded in Melbourne in 2006, the brand is known for its wearable and timeless collections that celebrate modern femininity, with over 400 retail and concession stores globally and over 30 million visitors to its websites each year. The collaboration will also expand Forever New’s online presence to 6thStreet.com in the UAE.

Apparel 264
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Uniqlo’s US expansion: Has the parent learned its lessons?

Inside Retail

Bloodied, but not bowed, Uniqlo corrected its initial mistake by opening a SoHo, New York street flagship in November 2006. For example, it offers products like cropped T-shirts and damaged jeans in the US that are popular there but not a staple in its Asian markets. It needed flagships in high-profile street locations.

Expansion 273
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How True Religion aims to be the latest Y2K-era brand to make a comeback

Inside Retail

Inside Retail connected with the CMO to delve into the details of True Religion’s millennial and Gen-Z-geared marketing strategy. Michael Buckley, True Religion’s president from 2006 to 2010 and its CEO as of 2019, has previously stated, “This consumer wants a deal. They’re not paying full price. What does that mean exactly?

Strategy 130
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Carhartt, cowboys and the romanticisation of the middle class

Inside Retail

In what the internet has dubbed the Toryssance, appetite for Tory Burch is evident, as sell outs of new arrivals increased 5 percent, YoY, in 2023, while the brand’s replenishment rate has grown from 25 percent to 33 percent, with consumers responding well to modernised iterations of its iconic 2006 Reba ballet flat.

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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

IR: I know Sheike launched an e-commerce site in 2006. So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets. Our marketing and online team worked particularly hard to generate a lot of additional content during that time to keep her engaged and active with the brand. Hopefully, June.

Marketing 130
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Bootstrapping a million dollar optical empire: Three blokes, Ebay and a vision

Inside Retail

With the global eyewear market revenue projected to reach US$174.06 Growing with the business In 2006, three ambitious Australian entrepreneurs pulled together to found the Smart Buy Glasses Group – bootstrapping the venture from limited funds, but boundless passion and a collective of corporate experience.

Flow 262