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Australian label Princess Polly opens its first physical store in the US

Inside Retail

Established in 2005 by husband-and-wife team Wez and Eirin Bryett, the Gold Coast brand sells on-trend women’s clothing for predominantly Gen Z consumers. Australian fast-fashion brand Princess Polly has expanded in the US opening a flagship store in Los Angeles.

Expansion 278
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Salomon’s Graeme Moore: New stores, customers and accelerating growth in ANZ

Inside Retail

In 1997, Adidas acquired the Salomon Group and its brands, Salomon, TaylorMade, Mavic, and Bonfire; but later sold the brand to Amer Sports in 2005. The unique set of Salomon partner trail events is an expansion of its global strategy. Authentic connection with our core communities is vital,” Moore said.

Outdoor 264
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“The goal is to be in thousands of retailers”: Edible Blooms’ expansion strategy

Inside Retail

Edible Blooms was founded in South Australia in 2005. A passion for gourmet and gifting Jamieson started the business in 2005 with her sister, who is still general manager. She said the new strategy is all about making sure Edible Blooms’ products are where its customers are. And it’s not standing still.

Strategy 130
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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

When I joined Nike in 2005, we had a goal – to be the number one technical running shoe brand in Australia (running shoes that runners wore as opposed to sports fashion shoes). Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. The Nike brand DNA is anchored in running shoes.

Strategy 130
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Uniqlo’s US expansion: Has the parent learned its lessons?

Inside Retail

The mistakes of history The first Uniqlo store in the US was opened at Menlo Park Mall in Edison, New Jersey, in September 2005. It opened two more mall stores in 2005 and ended up closing the lot in short order. Strategically, it had been a bad decision to launch in the US in malls before the brand had any recognition there.

Expansion 273
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“Breadth of interest is underrated”: New Aim co-founder Cecilia Chiu

Inside Retail

Today, she is New Aim’s co-founder and chief strategy officer. Back in 2005, Fung [Lam, New Aim co-founder] focused on building the back-end engine of New Aim, handling all things IT, warehousing and logistics. IR: How did you make the leap from category buyer/manager to chief strategy officer?

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EuroShop 2023 Preview

Retail Focus

2005 EuroShop debuts Designer Village. Retail Marketing, which encompasses both traditional and digital marketing strategies, will be featured in Halls 3 & 4. EUROSHOP, PAST AND PRESENT: 1966 EuroShop launches in Düsseldorf, in association with EHI Retail Institute, with 331 exhibitors taking part.