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“The goal is to be in thousands of retailers”: Edible Blooms’ expansion strategy

Inside Retail

Edible Blooms was founded in South Australia in 2005. A passion for gourmet and gifting Jamieson started the business in 2005 with her sister, who is still general manager. She said the new strategy is all about making sure Edible Blooms’ products are where its customers are. And it’s not standing still.

Strategy 130
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Australian label Princess Polly opens its first physical store in the US

Inside Retail

Established in 2005 by husband-and-wife team Wez and Eirin Bryett, the Gold Coast brand sells on-trend women’s clothing for predominantly Gen Z consumers. Australian fast-fashion brand Princess Polly has expanded in the US opening a flagship store in Los Angeles.

Expansion 278
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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

When I joined Nike in 2005, we had a goal – to be the number one technical running shoe brand in Australia (running shoes that runners wore as opposed to sports fashion shoes). Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. The Nike brand DNA is anchored in running shoes.

Strategy 130
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How Sephora reflects broader challenges facing Western beauty brands in China

Inside Retail

Since entering the market in 2005, Sephora has opened more than 300 stores in China and online channels, including an official Sephora website, mobile app, WeChat Mini Program and TikTok Shop, as well as a presence on TMall, JD, Meituan and JD to Home.

Strategy 147
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Uniqlo’s US expansion: Has the parent learned its lessons?

Inside Retail

The mistakes of history The first Uniqlo store in the US was opened at Menlo Park Mall in Edison, New Jersey, in September 2005. It opened two more mall stores in 2005 and ended up closing the lot in short order. Strategically, it had been a bad decision to launch in the US in malls before the brand had any recognition there.

Expansion 273
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Fashion insiders weigh in on the uncertain future of Australian Fashion Week

Inside Retail

Under IMG’s leadership since 2005, AFW has elevated resort collections, showcased Indigenous designers and initiated a consumer-integrated model. A key factor has been the decline in attendance of international delegates,” Iacono, CEO of strategy and sustainability transformation consultancy at The Growth Activists, told Inside Retail.

Fashion 246
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“Breadth of interest is underrated”: New Aim co-founder Cecilia Chiu

Inside Retail

Today, she is New Aim’s co-founder and chief strategy officer. Back in 2005, Fung [Lam, New Aim co-founder] focused on building the back-end engine of New Aim, handling all things IT, warehousing and logistics. IR: How did you make the leap from category buyer/manager to chief strategy officer?