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A Beginner’s Guide to Social Media Marketing for Trade Shows

Trade Show Booth Companies - Trade Group

Social media (SM) and live events are a match made in marketing heaven. Choose your social media platform. And also, refer to the information in the “choose your social media platform” for the best publishing times. Provide experiential elements that are shareable on social media.

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How beauty brands are powering growth on Tiktok

Inside Retail

Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. Unlike Good Molecules, CeraVe is hardly a new brand — but thanks in large part to TikTok buzz, the 2005-founded drugstore skincare staple has inspired renewed enthusiasm among influencers in the past 12 months.

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Dates for Verticon 2025 

Trade Show Booth Companies - Trade Group

Measuring Trade Show ROI Guide How to Secure the Best Trade Show Booth Location 11 Ways to Promote Your Booth on Social Media The Trade Group is a full-service trade show and event marketing company. Contact us here or give us a call at (800) 343-2005. The post Dates for Verticon 2025 appeared first on The Trade Group.

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“All about experience”: Inside Sands Retail’s approach to bricks-and-mortar

Inside Retail

The market has moved a lot since I started back in 2005. The group is laser-focused on Gen Z and millennials, and its marketing initiatives on social media have become ‘supercharged’ over the years, especially with the digital transformation that has occurred since the onset of the pandemic. Empathy goes a long way.

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5 Tips to Attract More Attendees to Your Trade Show Booth 

Trade Show Booth Companies - Trade Group

Better yet, connect the giveaway to an action, like taking part in a demo, scanning a badge, or sharing a post on social media. 4 Use Social Proof and Real-Time Engagement Creating a buzz around your booth doesn’t stop at the show floor. Use social media and digital engagement tools to extend your reach and build excitement.

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How Nookie designer Nikita Sernack got her start in fashion

Inside Retail

IR: Did you have much experience/support around you when you launched Nookie in 2005? Online and the use of social media has really enabled the Nookie brand to reach far and wide with a very committed and engaged following of #nookiegirls around the globe. Family support was crucial to getting started.

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Top 10 Networking Tips for Exhibitors 

Trade Show Booth Companies - Trade Group

Networking, in general, involves more than simply exchanging business cards or connecting on social media; to effectively network, it requires genuine human-to-human engagement, active listening, and mutual value creation between people. So, how do you get to that level?