How Sephora reflects broader challenges facing Western beauty brands in China
Inside Retail
AUGUST 26, 2024
Since entering the market in 2005, Sephora has opened more than 300 stores in China and online channels, including an official Sephora website, mobile app, WeChat Mini Program and TikTok Shop, as well as a presence on TMall, JD, Meituan and JD to Home. “To Promo-detox is very hard to implement, but the alternative is far more painful.”
Let's personalize your content