Salomon’s Graeme Moore: New stores, customers and accelerating growth in ANZ
Inside Retail
DECEMBER 3, 2024
In 1997, Adidas acquired the Salomon Group and its brands, Salomon, TaylorMade, Mavic, and Bonfire; but later sold the brand to Amer Sports in 2005. The unique set of Salomon partner trail events is an expansion of its global strategy. Authentic connection with our core communities is vital,” Moore said.
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