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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

When I joined Nike in 2005, we had a goal – to be the number one technical running shoe brand in Australia (running shoes that runners wore as opposed to sports fashion shoes). Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. A 30-point gap in market share demanded a plan like no other.

Strategy 130
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Fashion insiders weigh in on the uncertain future of Australian Fashion Week

Inside Retail

Under IMG’s leadership since 2005, AFW has elevated resort collections, showcased Indigenous designers and initiated a consumer-integrated model. A key factor has been the decline in attendance of international delegates,” Iacono, CEO of strategy and sustainability transformation consultancy at The Growth Activists, told Inside Retail.

Fashion 246
Insiders

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How Sephora reflects broader challenges facing Western beauty brands in China

Inside Retail

The company plans to lay off approximately 4000 employees, which represents 10 per cent of Sephora China’s total workforce. This decision, while seemingly justified at the time, had unforeseen consequences for brand management and pricing strategies.

Strategy 147
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Uniqlo’s US expansion: Has the parent learned its lessons?

Inside Retail

Fast Retailing, the parent company of Japan apparel retailer Uniqlo , has announced the locations for 11 new stores in the US, on its way to a target of 20 openings in North America this year, which in turn is the first instalment on its plan to reach 200 stores in 2027. The 11 openings so far announced are all in malls.

Expansion 273
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“Breadth of interest is underrated”: New Aim co-founder Cecilia Chiu

Inside Retail

Chiu quickly developed a passion for online retail and abandoned her plans to become a lawyer to help grow the business. Today, she is New Aim’s co-founder and chief strategy officer. Back in 2005, Fung [Lam, New Aim co-founder] focused on building the back-end engine of New Aim, handling all things IT, warehousing and logistics.

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Behind American Vintage’s bet on the lucrative Chinese fashion market

Inside Retail

Founded in 2005 in Marseilles, American Vintage draws inspiration from the United States and is known for its T-shirts, knits, denim, and fleece. In the brand’s business plan, Shanghai was one of the first cities to position the brand in terms of image and initial development.

Fashion 147
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EuroShop 2023 Preview

Retail Focus

2005 EuroShop debuts Designer Village. Retail Marketing, which encompasses both traditional and digital marketing strategies, will be featured in Halls 3 & 4. EUROSHOP, PAST AND PRESENT: 1966 EuroShop launches in Düsseldorf, in association with EHI Retail Institute, with 331 exhibitors taking part.