Rebel and innovate: How Nike’s storytelling strategy works
Inside Retail
MARCH 29, 2022
When I joined Nike in 2005, we had a goal – to be the number one technical running shoe brand in Australia (running shoes that runners wore as opposed to sports fashion shoes). Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. A 30-point gap in market share demanded a plan like no other.
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