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“The goal is to be in thousands of retailers”: Edible Blooms’ expansion strategy

Inside Retail

Edible Blooms was founded in South Australia in 2005. A passion for gourmet and gifting Jamieson started the business in 2005 with her sister, who is still general manager. She said the new strategy is all about making sure Edible Blooms’ products are where its customers are. And it’s not standing still.

Strategy 130
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Behind American Vintage’s bet on the lucrative Chinese fashion market

Inside Retail

Having operated in Asia for more than a decade with Hong Kong as its sole market, the French fashion label American Vintage now has larger ambitions. Founded in 2005 in Marseilles, American Vintage draws inspiration from the United States and is known for its T-shirts, knits, denim, and fleece. Anil Prabha contributed reporting.

Fashion 147
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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

When I joined Nike in 2005, we had a goal – to be the number one technical running shoe brand in Australia (running shoes that runners wore as opposed to sports fashion shoes). Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. Nike had 14 per cent market share of technical running shoes.

Strategy 130
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How Sephora reflects broader challenges facing Western beauty brands in China

Inside Retail

LVMH-owned beauty giant Sephora is reportedly carrying out a significant workforce reduction in China, a move aimed at mitigating financial losses in the challenging market. The bigger picture The struggles of Sephora in China, however, reflect a broader trend affecting Western beauty brands operating in the market.

Strategy 147
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Uniqlo’s US expansion: Has the parent learned its lessons?

Inside Retail

The mistakes of history The first Uniqlo store in the US was opened at Menlo Park Mall in Edison, New Jersey, in September 2005. It opened two more mall stores in 2005 and ended up closing the lot in short order. Strategically, it had been a bad decision to launch in the US in malls before the brand had any recognition there.

Expansion 273
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Fashion insiders weigh in on the uncertain future of Australian Fashion Week

Inside Retail

Under IMG’s leadership since 2005, AFW has elevated resort collections, showcased Indigenous designers and initiated a consumer-integrated model. A key factor has been the decline in attendance of international delegates,” Iacono, CEO of strategy and sustainability transformation consultancy at The Growth Activists, told Inside Retail.

Fashion 246
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Bond-eye CEO: “Copy-cats are unable to do this which sets us apart”

Inside Retail

In 2011, Australian swimwear label Bond-eye re-entered the market, after taking a hiatus for several years to recalibrate. Brand identity for strong, scalable growth Today Bond-eye is known for its balance between function and aesthetic, impeccable quality and aspirational marketing campaigns. A major factor is that Bond-eye sells.

Marketing 147