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Salomon’s Graeme Moore: New stores, customers and accelerating growth in ANZ

Inside Retail

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. In winter sports and snowboarding is a key growth opportunity for the brand.”

Outdoor 264
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A Beginner’s Guide to Social Media Marketing for Trade Shows

Trade Show Booth Companies - Trade Group

Social media (SM) and live events are a match made in marketing heaven. Blame Cupid if you’d like, but there really is nothing like a solid SM presence to buffer your trade show marketing program. Choose your social media platform. This is not your only marketing campaign. Define your audience.

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How beauty brands are powering growth on Tiktok

Inside Retail

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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“All about experience”: Inside Sands Retail’s approach to bricks-and-mortar

Inside Retail

It’s something very unique in the tourist market,” he said. The market has moved a lot since I started back in 2005. Sands Retail is collaborating with events like Macau Fashion Week and launching targeted marketing initiatives to bring in tourists from Europe and the United States too. Empathy goes a long way.

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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

When I joined Nike in 2005, we had a goal – to be the number one technical running shoe brand in Australia (running shoes that runners wore as opposed to sports fashion shoes). Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. Nike had 14 per cent market share of technical running shoes.

Strategy 130
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What is Experiential Marketing?

Trade Group

The answer you’re looking for is experiential marketing. The question “what is experiential marketing” is typically tossed around as marketers fumble to find an answer that is concrete and specific. Here at the Trade Group, we have been standing on the precipice of many marketing trends. A Hot Potatoe Question.

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How Video Making Became A Digital Marketing Trend

RetailMinded

Marketing trends evolve to accommodate consumer needs and behavior. The new kid on the block is video marketing trends, and business owners are scrambling to adapt. As an entrepreneur, you have to join the winning marketers. Read on to see why video making is becoming a digital marketing trend. . Video Marketing Trends.