Salomon’s Graeme Moore: New stores, customers and accelerating growth in ANZ
Inside Retail
DECEMBER 3, 2024
Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. In winter sports and snowboarding is a key growth opportunity for the brand.”
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