Salomon’s Graeme Moore: New stores, customers and accelerating growth in ANZ
Inside Retail
DECEMBER 3, 2024
In 1997, Adidas acquired the Salomon Group and its brands, Salomon, TaylorMade, Mavic, and Bonfire; but later sold the brand to Amer Sports in 2005. An immense passion for outdoor sports and strategically accelerating brands drew Moore to the Salomon business, where he is now leading its next phase of growth within the ANZ market.
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