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EuroShop 2023 Preview

Retail Focus

Another important dimension is Lighting, which will showcase the complete range of modern illumination and store lighting, including LED technologies, which provide completely new possibilities for setting the emotional stage for products. The focus will be on sustainable energy solutions and intelligent lighting management.

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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

When I joined Nike in 2005, we had a goal – to be the number one technical running shoe brand in Australia (running shoes that runners wore as opposed to sports fashion shoes). Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. A 30-point gap in market share demanded a plan like no other.

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How To Convince Your Boss To Return To Live Events in Light of COVID-19

Trade Group

Start planning now. For example, more event organizers plan to offer hosted buyer programs (buyers incentivized to attend) and matchmaking activities (via AI software), that help connect exhibitors with the right decision makers. Feel free to contact us at 800-343-2005. Here’s how to make your case.

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Video Walls for Trade Show Exhibits: 8 Essential Questions for Optimal Execution 

Trade Show Booth Companies - Trade Group

How much ambient light is in the area? Just as a light entering your living room can affect how well you can see your TV, the ambient light in the area around your display will have an impact on how well attendees can see it. If you plan to utilize a video wall several times throughout a year, it may make sense to purchase one.

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‘It’s such a crazy story’: How the sisters behind Rodarte got their start

Inside Retail

Sisters Kate and Laura Mulleavy started luxury fashion brand Rodarte in Los Angeles in 2005. We went back to LA after we finished school, and we had no real practical game plan for it. We didn’t understand how the industry worked. And we’re going to make more. Responses have been lightly edited for length.

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Understanding the Differences Between U.S. and Global Trade Exhibitions 

Trade Show Booth Companies - Trade Group

Your trade show plans could be jeopardized without adequate preparation for international discrepancies. This includes installing and dismantling trade show exhibits along with setting up signage, flooring, lighting, sound and video equipment, other electronics, and more. Give us a call at 800-343-2005.

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Interphex 2022: Boost Your Performance

Trade Show Booth Companies - Trade Group

Modular, portable, hybrid Lighting Graphics Collateral. We can meet you wherever you are, no matter what stage of planning you’re in. Discover what we can do for your next event at World Route 2022 contact us here or give The Trade Group a call at 800-343-2005. 10×10 10×20 20×20 Etc. Booth Design. Booth Location.

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