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A Beginner’s Guide to Social Media Marketing for Trade Shows

Trade Show Booth Companies - Trade Group

Social media (SM) and live events are a match made in marketing heaven. Choose your social media platform. Action Have a call to action (CTA) to fill out a form, like, share, and comment. Every post should have a CTA in some form. Provide experiential elements that are shareable on social media.

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How beauty brands are powering growth on Tiktok

Inside Retail

Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. Unlike Good Molecules, CeraVe is hardly a new brand — but thanks in large part to TikTok buzz, the 2005-founded drugstore skincare staple has inspired renewed enthusiasm among influencers in the past 12 months.

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How Nookie designer Nikita Sernack got her start in fashion

Inside Retail

She was only involved for the first few years as the label’s aesthetic was taking form and then it was me at the helm. IR: Did you have much experience/support around you when you launched Nookie in 2005? We still have a significant percentage of the business through bricks-and-mortar retailers.

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The Four Steps to Securing Leads at Tradeshows

Trade Show Booth Companies - Trade Group

Whether they are in the form of customers, investors, or like-minded professionals in your industry doesn’t matter. For example, research what percentage of your audience is attending the show, and then contact them through email and social media to let them know you’re going to be there. Social Media.

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25 Trade Show Marketing Ideas and Tactics

Trade Show Booth Companies - Trade Group

Augmented reality in the form of QR codes or mobile apps. Schedule social media posts to build expectations for the show. To discover what we can do for your next event, contact us here or give us a call at 800-343-2005. Provide experiential elements that are memorable, such as…. Get on attendees pre-show agenda by….

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. Evelyn Tay: I manage all aspects of communications, government, and public affairs, as well as sustainability and corporate social responsibility (CSR) programmes across Asia at Foodpanda.

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How Your Startup Can Benefit from Tradeshows

Trade Group

Let’s make a brief comparison between different forms of marketing and advertising and why you should, at the very least, include tradeshows as part of your strategy. Social Media. What opportunities would that open for you? Perhaps solid investors are already backing you. Tough Methods of Advertising.