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How beauty brands are powering growth on Tiktok

Inside Retail

Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform. Good Molecules has consistently identified influencers with an organic affinity for its products in the past year and re-engaged its supporters to foster impactful, long-term relationships.

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How Nookie designer Nikita Sernack got her start in fashion

Inside Retail

IR: Did you have much experience/support around you when you launched Nookie in 2005? Online and the use of social media has really enabled the Nookie brand to reach far and wide with a very committed and engaged following of #nookiegirls around the globe. Family support was crucial to getting started.

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5 Tips to Attract More Attendees to Your Trade Show Booth 

Trade Show Booth Companies - Trade Group

Better yet, connect the giveaway to an action, like taking part in a demo, scanning a badge, or sharing a post on social media. 4 Use Social Proof and Real-Time Engagement Creating a buzz around your booth doesn’t stop at the show floor. The Trade Group is a full-service trade show and event marketing company.

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The Four Steps to Securing Leads at Tradeshows

Trade Show Booth Companies - Trade Group

While many tradeshow service providers would like to jump right in and talk about booth design equipped with backlighting, colorful graphics, and experiential elements, the reality is engaging with your audience begins before you ever step onto the floor. Social Media. they can receive only by visiting your exhibit.

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Top 10 Networking Tips for Exhibitors 

Trade Show Booth Companies - Trade Group

Networking, in general, involves more than simply exchanging business cards or connecting on social media; to effectively network, it requires genuine human-to-human engagement, active listening, and mutual value creation between people. So, how do you get to that level?

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What is Experiential Marketing?

Trade Group

It’s sometimes called engagement marketing. A good experiential-based marketing strategy will: Involve more than two senses Produce positive emotion Be sharable on social media And, of course, relate to your brand message. Give us a call at 800-343-2005 or? You can think of this as the expansion pack. In All Seriousness.

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Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. Evelyn Tay: I manage all aspects of communications, government, and public affairs, as well as sustainability and corporate social responsibility (CSR) programmes across Asia at Foodpanda.

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