Remove 2005 Remove Engagement Remove Promotion
article thumbnail

How Sephora reflects broader challenges facing Western beauty brands in China

Inside Retail

Since entering the market in 2005, Sephora has opened more than 300 stores in China and online channels, including an official Sephora website, mobile app, WeChat Mini Program and TikTok Shop, as well as a presence on TMall, JD, Meituan and JD to Home. “To Promo-detox is very hard to implement, but the alternative is far more painful.”

Strategy 147
article thumbnail

How beauty brands are powering growth on Tiktok

Inside Retail

Good Molecules has consistently identified influencers with an organic affinity for its products in the past year and re-engaged its supporters to foster impactful, long-term relationships. Notably, Good Molecules also activated Britany for promotional campaigns, including an initiative hyping the brand’s Black Friday sale.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Tips to Attract More Attendees to Your Trade Show Booth 

Trade Show Booth Companies - Trade Group

4 Use Social Proof and Real-Time Engagement Creating a buzz around your booth doesn’t stop at the show floor. Use social media and digital engagement tools to extend your reach and build excitement. Promote these sessions in advance through social media, email campaigns, and event signage.

article thumbnail

What to do when waste-conscious consumers expect action

Inside Retail

Since 2005, we’ve offered free removal and recycling of old products, which is a key reason why people shop with us,” Winning says.” Promote awareness and education: From product composition to programs, businesses can increase the quality and transparency of information. Some of them may jointly contribute to extra costs.

Consumer 130
article thumbnail

New Point-of-Purchase Trends 

Trade Show Booth Companies - Trade Group

For many retail environments, the heart of the store is used to promote the items that have proven to be most vulnerable to online shopping m– which is why retailers are doubling down on the center of stores, making them more attritive and friendly to shoppers. Once completed, a new endcap display appeared.

article thumbnail

Top 10 Travel Trade Shows in North America 

Trade Show Booth Companies - Trade Group

Exhibitor Booths and Displays : Travel companies and destinations showcase their products and services through engaging booths and promotional materials. Destination Marketing : Countries and regions promote themselves as travel destinations by highlighting attractions and tourism infrastructure.

article thumbnail

Foodpanda’s Evelyn Tay talks travel, sport and 20-plus years in comms

Inside Retail

She volunteered at the 2005 Singapore Olympic Congress and Team Singapore activities at the 2012 London Olympics. Especially on the public affairs front, my teams and I engage in deep conversations with government and public policy stakeholders to establish regulatory parameters for the gig economy.

Balance 130