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Australian label Princess Polly opens its first physical store in the US

Inside Retail

Established in 2005 by husband-and-wife team Wez and Eirin Bryett, the Gold Coast brand sells on-trend women’s clothing for predominantly Gen Z consumers. Australian fast-fashion brand Princess Polly has expanded in the US opening a flagship store in Los Angeles.

Expansion 278
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Rebel and innovate: How Nike’s storytelling strategy works

Inside Retail

When I joined Nike in 2005, we had a goal – to be the number one technical running shoe brand in Australia (running shoes that runners wore as opposed to sports fashion shoes). Back in 2005 we were tracking a little behind in sales to both Brooks and New Balance. The Nike brand DNA is anchored in running shoes.

Strategy 130
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How Sephora reflects broader challenges facing Western beauty brands in China

Inside Retail

Jaques Roizen, MD Consulting at Digital Luxury Group, said Sephora’s primary challenge lies in its value proposition as a one-stop-shop for cosmetics in a market where consumers have the convenience of Tmall at their fingertips, especially for regularly repeated purchases.

Strategy 147
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Fashion insiders weigh in on the uncertain future of Australian Fashion Week

Inside Retail

Under IMG’s leadership since 2005, AFW has elevated resort collections, showcased Indigenous designers and initiated a consumer-integrated model. The emergence of consumer-facing fashion events including PayPal Melbourne Fashion Festival and Melbourne Fashion Week has led some to question the relevance of a closed industry-only event.

Fashion 246
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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). While this seemed like an easy and sure-fire strategy, such linkages no longer appeal to millennials today. CASE STUDY : Neiwai.

Consumer 130
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US retailers’ members-only programs under scrutiny with Amazon lawsuit

Inside Retail

The FTC accused the e-commerce giant of duping “millions of consumers” into purchasing subscriptions for Prime services. Amazon, which launched Prime in 2005 and has around 170 million subscribers in the US, said it is willing to defend itself in court. or more, according to the complaint. The retailer reached a $2.35

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How skydiving and ice baths help this CEO stay energised

Inside Retail

When I launched Appliances Online in 2005, online shopping wasn’t commonplace, let alone shopping for a big and bulky item. These rows highlight energy- and/or water-efficient washers, dryers, dishwashers, fridges, freezers, TVs and air conditioners, catering to the growing number of consumers shopping with sustainability in mind.

Strategy 147