How Sephora reflects broader challenges facing Western beauty brands in China
Inside Retail
AUGUST 26, 2024
LVMH-owned beauty giant Sephora is reportedly carrying out a significant workforce reduction in China, a move aimed at mitigating financial losses in the challenging market. For instance, why would a customer choose to buy a Dior lipstick at Sephora when they can easily purchase it directly from the brand’s official Tmall store?”
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