2004 Perspective Strategy 
Inside Retail
OCTOBER 13, 2022
We sat down with him recently to get his thoughts on his career, leadership and overall perspective on how he keeps everything in his orbit working in perfect order. Richard Chang, is the project director and retail practice area leader for Gensler Greater China. Inside Retail: Tell me about your career journey.
Design Wanted
MARCH 26, 2021
Since 2004, he has started interacting with companies such as Luceplan and A00, implementing in each project the knowledge of materials and production technologies, along with continuous research: from art to architecture, from handcraft to industrial design. It’s there I probably started thinking about doing things by myself.
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Retail Focus
FEBRUARY 8, 2024
This retail format has a long history, dating back centuries to the earliest known travelling merchants, but has gained significant traction in the early 2000s as retailers and brand manufacturers incorporated temporary locations into their omni-channel strategies.
VMS
DECEMBER 1, 2022
The Merchants Record and Show Window wrote: “The soft, hazy tones and vague lines, with the faint, snow-capped Fujiyama in the distance, gave wonderful perspective to the whole setting.” A 2004 article in VM+SD read, “Uptown Girl Goes Downtown,” as Bloomingdale’s opened a new store in one of SoHo’s 19th century cast-iron buildings.
Inside Retail
MAY 22, 2023
In 2004, in place of the regular broadcast show, Victoria’s Secret decided to take the event on tour across America. Victoria’s Secret’s new strategy, which clearly aims to empower women and encourage diversity, may well be too little too late, especially compared to steps taken by other brands to embrace inclusivity in recent years.
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