2004 Marketing Merchandising 
Inside Retail
AUGUST 22, 2024
These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. People purchase merchandise, sports equipment and apparel to show support for their favourite teams, sports and athletes. During the 2012 London Olympics, for example, official merchandise sales reached unprecedented levels.
Retail Focus
JULY 19, 2024
POC , the Swedish manufacturer of helmets, protection, eyewear and apparel for cycling and skiing, has launched its flagship direct-to-consumer (DTC) online store, fully localised to sell in 35 global markets, in partnership with Centra , the specialist fashion and lifestyle ecommerce platform.
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Design Week
JUNE 10, 2021
Established in 2004, Beatport is an online electronic music store, with a catalogue of over nine million tracks and with 36 million annual customers. Content and marketing were another focus for the new identity. Design studio Kurppa Hosk has revealed a brand refresh for Beatport, comprising a bespoke app and new vinyl-inspired logo.
Inside Retail
MAY 23, 2024
First introduced in 2004, the annual fashion show was put on hiatus in 2019 after the show reported its lowest-ever ratings in 2018. However, the impact of these marketing shifts remains to be seen. Last week, the retail industry was buzzing with the news that Victoria’s Secret’s fashion show is coming back.
Trade Show Booth Companies - Trade Group
JANUARY 17, 2023
August 2004: First Pokémon Trading Card Game Championships take place. December 2004: Pokémon Dash Released for Nintendo DS. Multi-Channel Marketing. There are clubs, online forums, in-person events and tournaments, trading cards, and merchandise like clothes and memorabilia. September 2005: Game Boy Micro introduced.
Inside Retail
MARCH 25, 2024
Fast fashion brands have been curating elevated collections as part of their merchandise strategy for many years now but with varying levels of success. These ‘premium’ collections still fit the fast-fashion criteria despite the higher price point due to the brands rapidly producing a high volume of garments to bring to market.
Retail Focus
FEBRUARY 8, 2024
Its origins can be traced back to the vibrant European Christmas markets, notably the Vienna December market in 1928, which showcased temporary installations and seasonal merchandise, laying the foundation for the temporary retail experience.
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