Swedish sports safety pioneers, POC, launches online flagship store to drive global DTC, in partnership with Centra
Retail Focus
JULY 19, 2024
Founded in Sweden in 2004, POC is a manufacturer of helmets, eyewear, protection and apparel in snow sports and cycling. Its technical and research teams take a holistic and explorative approach to safety – developing ideas and perspectives that may not have been previously considered.
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