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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

AUGUST 22, 2024

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. So let’s start by looking at these key emotions a little more deeply.

Unity

Unity Engagement Social Media Apparel

Five lessons business leaders can take from the recent wave of retail collapses

Inside Retail

JULY 12, 2024

The cost-of-living crisis and decreased discretionary consumer spending continue to wreak havoc on established retail businesses, as evidenced by the collapse of several Australian retailers in recent months, including Booktopia, Tigerlily, Nique, Dion Lee and Godfreys.

Unity

Unity Strategy Pattern Flow

The Olympic opportunity: How brands can sustain their momentum beyond the Games

Five lessons business leaders can take from the recent wave of retail collapses

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