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Exclusive: Alice McCall is empowered and ready to start a new chapter

Inside Retail

Australian designer Alice McCall exclusively confirmed with Inside Retail that there will be a resurgence of her eponymous brand, reimagined in a high-end couture way soon. Before launching her eponymous brand in 2004 McCall was a stylist for ten years and has been a designer for the past nearly 30 years.

Fashion 147
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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

The Japanese fashion label Comme des Garçons, with founder Rei Kawakubo, notably launched the first pop-up store in Berlin in 2004, drawing crowds with normal retail-priced items and creating a sense of urgency that remains influential in shoppers today.

Artistic 147
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Victoria’s Secret’s new World Tour: innovative or obsolete?

Inside Retail

In 2004, in place of the regular broadcast show, Victoria’s Secret decided to take the event on tour across America. For example, Dove’s famous ‘Campaign for Real Beauty’ set out to feature and honour real women – not models – as far back as 2004. The post Victoria’s Secret’s new World Tour: innovative or obsolete?

Fashion 130