Remove 2003 Remove Marketing Remove Strategy
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Amazon, Apple most valuable brands but China’s rising – Kantar survey

Inside Retail

“Chinese brands are steadily and slowly progressing, and have made significant headway as more companies leverage their own technological developments and demonstrate their abilities to align with the major trends shaping China and the global market,” said Graham Staplehurst, global strategy director at Kantar BrandZ.

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What the bankruptcy of biotech darling Amyris means for the beauty industry

Inside Retail

Reliance on online marketing to drive gross sales has a non-win outcome, given the high cost ratio of clicks to product value that, pre-Covid, made sense but now isn’t as viable,” Widdison added.

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‘Not about products’: The genius of Moncler’s global, digital runway event

Inside Retail

In 2003, Ruffini took over the brand and turned it into the sought-after luxury ski-wear label it is today. Moncler Genius has reimagined the frequency of traditional collections, switching from bi-annual collections to monthly collections and thereby appealing to a youthful audience with a more modern product drop strategy.

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Net-a-Porter, Ssense, Farfetch: How luxury’s e-commerce leaders stack up

Inside Retail

Inventory defines image The inventory strategy adopted by luxury e-commerce retailers has a direct effect on their ability to build a coherent brand. Ssense was launched in 2003 by brothers, Rami, Firas and Bassel Atallah and considers itself a fashion outsider despite its strong industry influence and ability to sell out brands.

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SMS campaigns yield highest customer response rates with maximum ROI

Inside Retail

Australian e-commerce is booming in the wake of the pandemic, with vast new groups of consumers coming into the market who have only recently latched onto the benefits of digital shopping, and businesses that have adopted strong customer service strategies delivered via mobile channels are being rewarded.

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Trillions in revenue and a million jobs: Unpacking JD.com’s 20-year roadmap

Inside Retail

The business got its first big break in 2003, during the SARS outbreak, when Liu saw an opportunity to capitalise on the burgeoning e-commerce sector and began selling products online to customers who were eager to avoid public spaces. Therefore, it’s the right growth strategy,” she added.

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“Building a brand from the ground up”: Inside LSKD’s San Diego expansion

Inside Retail

Sportswear retailer LSKD has been expanding rapidly throughout Australia in recent years, and has now set its sights on a bigger market: the US. Here, we speak to founder and CEO Jason Daniel about the brand’s international strategy, e-commerce’s growing interest in physical retail, and doing more with less.

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